If you’re finding online resources to improve your marketing skills, this 10 of the most helpful and free cources (compiled by Be Found) is what you need. Google’s Online Marketing Challenge is packed with digital content that will help with everything from video to search engine marketing and AdWords. If you’re looking for data and SEO guidance, check out what online marketing resource center Moz has … Continue reading [Inforgraphic] 10 Free Online Marketing Courses to Try in 2017
A marketing technology stack is a group of technologies that marketers leverage to conduct and improve their marketing activities. Continue reading What’s The Marketing Technology Stack and why Marketers care about them?
As businesses spend more on marketing technology, companies like Adobe, Google, IBM, Oracle, Salesforce.com, and SAP are acquiring and developing new software and systems enabling them to offer more and increasingly sophisticated software to the marketing team. This new focus on technology and marketing has led to a series of significant acquisitions and changes made by some of the top software giants. Continue reading The Big Business of Selling Software to Marketers
In October, Facebook found that it had “a discrepancy”between the definition and the calculation of video metrics, and publicly apologised – then fixed a bug that affected engagement counts on Pages. Now, the company is updating metrics for Estimated Reach, stream Reactions and its Graph API. Together with the new metrics enhancements, Facebook is also created a “channel for regular information on” changes. Here are today’s changes. Ads Creation—Improvement … Continue reading Facebook Updates Estimated Reach, Streaming Reactions, And Graph API Metrics