A marketing technology stack is a group of technologies that marketers leverage to conduct and improve their marketing activities. Continue reading What’s The Marketing Technology Stack and why Marketers care about them?
As businesses spend more on marketing technology, companies like Adobe, Google, IBM, Oracle, Salesforce.com, and SAP are acquiring and developing new software and systems enabling them to offer more and increasingly sophisticated software to the marketing team. This new focus on technology and marketing has led to a series of significant acquisitions and changes made by some of the top software giants. Continue reading The Big Business of Selling Software to Marketers